Block Master is a construction tools business built around practical products designed to save time, reduce effort and make jobs easier on site.

I came on board to strengthen the brand, improve the website and create a clearer commercial strategy around the growing product range.

The work has developed across branding, ecommerce, product positioning, content, social media, Amazon, TikTok Shop and ongoing sales support — all with one goal: make the business easier to understand, easier to buy from and easier to grow.